This time it is personal!
Ýmir & Hebba have an exceptional success story in offering a bespoke Icelandic experience.
Only 5-star reviews
★★★★★
Magical Tours
Testimonials
Our travellers truly love it!
Our travellers
truly love it!
Verified It was magical indeed I had a private tour with Bjartur Gudmundsson who was the perfect tour host. He selected very special places which represented different aspects of capital life and food. Our first stop was at the Fischersund perfumery and boutique where smell and art are entertwined. Next we went to the posthu food hall and bar where I had an incredible lamb burger and other treats inspired by Indian spices. But looked like there were many good choices Next was the food cellar which had delicious food. And a place definitely to go back to. The tour de force was the private Kjarval club with great views and art. What I especially loved about the tour—getting a sense of the places, people, art and history from a delightfully interesting guide. I would highly recommend magical Iceland for a truly personalized experience.Verified Fantastic experience in NIceland! Ymir gave us two unforgettable days in Iceland! Together with our team of 10 colleagues, we did the Gourmet Golden Circle and the Reykjavik Food & Wine Tour. We enjoyed beautiful views and delicious snacks and drinks and this in great locations!Verified Magical Iceland Pure Enchantment! Do Not Miss! What a phenomenal tour! This was THE best food tour I’ve ever taken and I’ve taken many of them, including one in my home town. Gabriela, our guide, is just pure joy and delight. Her love for what she does, her country and the people of Iceland are palpable in her demeanor and presentation. The food was plentiful (Ymir with whom I was in contact prior to the tour, suggests cancelling dinner plans for that evening and he’s right…there is a LOT of wonderful food!) and the venues are top notch. If yo love eating and have an understanding that food is culture do not miss this tour. Make sure you taste the shark; it’s better than you’d imagine.Verified The most incredible and unique food, drink, music and Iceland history tour Firstly to say this is a food tour would be a huge injustice…it is so much more than that.My family and I were so fortunate to spend the afternoon walking around Reykjavik with Ýmir, who is the most amazing host. We ate incredible food, sampled amazing wine / beer, saw stunning street art, listened to music together (fans of Sigur Rós and Jónsi will love it), visited some very cool places and learnt so much more about Iceland.The passion and warmth that Ýmir has radiates from him and it felt like we were catching up with an old friend rather than meeting someone for the first time.My children (11 and 9) loved every minute of it and haven’t stop talking about it, saying it was their favourite day - considering we’ve seen all the attractions of the Golden Circle and been to the Blue Lagoon, pretty impressive feedback!This should be on anyone’s list when visiting Reykjavik / Iceland - you will not be disappointed.Thank you so much Ýmir for a truly special day that we will never forget.Verified Incredible Iceland and magical tours We did the Reykjavik food and wine tour as well as the Golden Circle tour with the wonderful Ymir back in June/July 2021. We have traveled a lot over the years and these were up there with the best tours we have ever done! Ymir was warm, friendly and passionate about his home country. Nothing was too much trouble and he went out of his way to make the trips special. As well as the great food, he gave us insight into the unique art and music of Reykjavik and gave us recommendations about other trips we had planned.This was our first trip since COVID and was a route for us to get home to see family, little did we know how special it would be, thank you Ymir!! We will definitely be back to Iceland and I would definitely recommend Magical Iceland as part of your trip.Verified Absolutely Book the 4 Hour Private Tour as Your First Activity in Reykjavik You're planning your Reykjavik trip I assume which is likely why you're here right? So let me give you the BEST guidance you'll receive. Book Ymir's Private Food & Wine Tour as the first thing you do after arriving to this amazing country. You already made the #1 best choice which is visiting Reykjavik and booking this experience will without a doubt make your trip to Iceland the #2 best choice you made, maybe even the best decision actually, lol! You get what I'm saying. My wife and I have traveled throughout a significant portion of the world and even traveled specifically to enjoy good food and wine at our destination. We've been fortunate enough to have lived in food centric cities such as New York, Paris, New Orleans, Mexico City and Chicago to name a few. We have also worked with some of the best Luxury Resorts, Hotels and companies offering award winning customer service experiences in the world. We heard Reykjavik's food scene had developed significantly in the past 5+ years with named chefs, world influences expanding and a wide diversity of cuisines now having an impact on the offerings. This is to say that our advise comes from a vast background of which to compare. With great confidence I'll make the bet that if you take our advise there is almost 100% chance of you coming back to this review and writing me a thank you response for confirming you should book with Ymir.We were whisked away for four hours to locations ranging from fine dining to a take out window serving one of the best sandwiches I've ever eaten. Sharing only brief details via email before our trip, Ymir took what little he knew about us and selected locations as if he had know us for years. A craft beer bar for my love of suds, an upscale spot serving local cheese along with excellent wine for my wife's distinguished palate and he even one of Reykjavik's hidden independent art secrets that, while out in the open, we would have certainly never known about. We can't express enough that the spots chosen specifically for us, the food we dined on and the whole 4 hour experience was absolutely a luxury quality, immersive and amazing activities we've done in our travels. The positive energy, genuine enthusiasm, and love of life / food / drink along with the ability to masterfully curate a personalized, vacation enhancing and entertaining few hours are only the start to describe Ymir. What's more is the knowledge of Reykjavik, recommendations on the remainder of our vacation and guidance on amazing tours, food and activities throughout the entire country, as we had a multi-day road trip planned, were so above and beyond what we expected. This is to say that you must absolutely make this experience your first activity as you will 110% enhance your entire visit to Iceland. Thanks Ymir and looking forward to seeing you soon my friend!Verified Worth every penny!!! It was wonderful to see Ýmir and Hebba again after first touring with them in 2014. This time I brought different friends and ten out of ten people were blown away by his Golden Circle tour experience! Ýmir’s friendliness, hospitality, cultural knowledge and his fun stories make you feel as though you are hanging out with a good friend. Everything we did and ate on the tour was first class and Ýmir makes sure all creature comforts are catered to. This is the best way to see Iceland for sure because, in addition to the fun and rich cultural experience Ýmir shares with you, conditions can change rapidly and it was very comforting to be in the company of our knowledgeable and lovable Viking!!!Verified Great food with an amazing guide The best way to learn about a place is by going on a food tour with a local. Gabriela, our food guide did not disappoint! We learned about the history, toured downtown Reykjavik and ate amazing food. It was so easy to talk with her, like chatting and joking with a friend. It was a wonderful experience trying different Icelandic food and beer. Thanks to Gabriela, we even tried the fermented shark! Definitely an acquired taste. Magical Iceland food tour was a great jump start to our amazing trip in Iceland. We definitely recommend it.Verified HIGHLY RECOMMEND Ymir is the absolute best! Very knowledgeable, friendly, and provides a better approach to exploring Iceland, exploring more into what makes Iceland Iceland. HIGHLY recommend!Verified The only way to see Iceland! We came as a group of 10 and did the Reykjavik Food & Wine Tour, as well as the Gourmet Golden Circle Tour with Ymir. They were the highlights of our trip! The food experiences, drinks, stories, and adventures were all unique and memorable. Instead of feeling like we were with a "guide", Ymir made us feel like we were traveling with an Icelandic friend and getting to see an insider's view of Iceland. On our 3rd day, Ymir coordinated an ATV tour for us with lunch cooked over a fire in a cave. Such a truly magical and memorable experience! I also wanted to give a shout out to his other services, specifically he prepared an itinerary for me and my husband to enjoy our solo 3 days in Iceland after our group left. He booked us the most amazing room, provided a driving itinerary to hit all the highlights, and also gave us solid suggestions on tours/activities to book. Thank you, Ymir, for a truly once in a lifetime experience!Tripadvisor rating score: 5.0 of 5, based on 143 reviews
Your Magical Hosts
Meet Ýmir & Hebba
At the heart of these unforgettable Reykjavík food, wine, and culture tours are Ýmir and Hebba – passionate hosts, storytellers, and the creative duo behind the experience. Ýmir, nicknamed “the gourmet guide,” is a modern Viking with a nose for delicate flavors and a gift for weaving Icelandic history into every bite. Hebba brings warmth, flair, and her signature Icelandic hospitality to the table, ensuring each tour reflects the spirit of the city she loves.
At the heart of these unforgettable Reykjavík food, wine, and culture tours are Ýmir and Hebba – passionate hosts, storytellers, and the creative duo behind the experience. Ýmir, nicknamed “the gourmet guide,” is a modern Viking with a nose for delicate flavors and a gift for weaving Icelandic history into every bite. Hebba brings warmth, flair, and her signature Icelandic hospitality to the table, ensuring each tour reflects the spirit of the city she loves.
You might spot Ýmir or Hebba now and then, but their hand-picked team of expert guides — many professional actors — lead the way with rich knowledge and great stories. Whether it’s food, wine, or champagne-fueled shopping, you’ll experience the true taste of Reykjavík.
You might spot Ýmir or Hebba now and then, but their hand-picked team of expert guides — many professional actors — lead the way with rich knowledge and great stories. Whether it’s food, wine, or champagne-fueled shopping, you’ll experience the true taste of Reykjavík.
Charity
Proudly raised US$ 20k for Cystic Fibrosis at the California Wine Masters event, 2019 at Warner Bro’s Studios, Hollywood. Special all- inclusive packages are now offered through “California Wine Masters” to our US guests
“It is wonderful to work with such
big hearted professionals as Ýmir & Hebba are“
— Barbara Balik, Director of Special Giving Cystic Fibrosis Foundation
Press
BBC2 – “LONG WEEKEND” – RICK STEIN
Ýmir was “co-star” and location scouting advisor for BBC2’s –“ Long Weekend” with Rick Stein
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NATIONAL GEOGRAPHIC
Ýmir was interviewed about the gourmet wonders of the capital city, Reykjavík
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CRN DIGITAL TALK RADIO
Ýmir was interviewed by Michael Horn on the show “What’s cookin ́today” about Iceland and the magic of it all
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NETFLIX
Ymir was the location scouting advisor for a new travel show pilot where he tours the island with British host and lifestyle guru Barrie Livingstone